Ugly Gin was born out of frustration if I’m being very honest.
When I began in the craft gin industry, it was bustling with quirky individuals obsessed with quality and attention to detail. In fact, I believe it’s these individuals and qualities that gave rise to the gin boom seen in the early naughties.

Unfortunately the industry was slowly infiltrated by grifters and corporates looking to capitalise on an authentic movement with gimmicks and marketing budgets. Very quickly the category became synonymous with pink-glitter-colour-changing liquid packaged in opulent floral boxes.

Ugly Gin was meant to be a bit of an anti-hero.
An antidote or a middle finger to this fashion show, unapologetically dragging customers back to focusing on the liquid that started it all. I began the journey with a simple ethos:
”Make a damn delicious gin and package it as simply and cheaply as possible”

Ugly Gin was initially just a working title, but the name stuck due to its unpretentiousness and authenticity.
The brand’s success quickly saw it being exported to 5 different countries, as well as growth in the family with the release of the “Burnt Orange and Sage” variant, along with a refill can and a Negroni cocktail pouch.
It is now the most successful brand I have ever made, and it all started with a sauce bottle and some hand-torn labels from a roll of offcuts.